GRAPHIC DESIGN
Editorial design
The GROPPE English educational school is one of the best schools in the city of Celaya thanks to its academic achievements.
This book is a resource that students and teachers use as a learning guide and is written and designed by the founders of the school with the aim of creating unique content suitable for the learning system they use.
One of the constant problems in the original book was readability and reading comprehension, as well as the fact that the design did not fit the image of the school.
Together with designer Aldo Ojeda, who was in charge of the illustration, the redesign of the basic and intermediate books consisted of the creation of a new design line that was suitable for its image.
The redesign updated the school-specific graphic, improved the image, saved printing costs, and provided a resource that helped students better understand the content of the books.
Magazine
Editorial design for the official magazine of the Latin University of Mexico.
This project was created in order to share the work of Maestro Aldo (graphic designer) to the students of the university.
With a striking contrast and visual design, students were drawn to the article.
Posters
School project where I designed proposals for an informative advertisement. This captured the abstract and figurative art of Joaquin Torres and Beatriz Milhazes, encouraging the public to attend a (fictional) exhibition called Resplandor de Fuerza y Belleza (Radiance of Strength and Beauty).
Infographic
Eaquals Presentation
Branding
Photography
Portrait Photography
I captured the personality and expressions of the recognized workers through great work they do every day.
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Advertising Photography
In order to create content for social networks, I captured unique and fun moments where people enjoy a good weekend.
Light and movement were important elements that allowed me to create these images. This became a memory for the clients and helped attract new potential clients.
